The Communications Manager is responsible for developing a variety of strategic marketing and communications content to be disseminated through internal and external distribution channels, with the goal of informing and promoting the Brandywine brand, its people, mission, and product offerings.
Researches, writes, reviews and edits copy for marketing collateral and web-based media.
Writes press releases and manages media relations/press opportunities.
Executive speech writing, copywriting for corporate reports and presentations.
Develops strategic communications plans, messaging, and positioning for internal and external projects and initiatives.
Manages multiple social media channels; develops strategic content promoting brand, as well as, properties and unique product offerings.
Maintains fact sheets / statistics on company and projects; responsible for updating website and other internal channels in a timely manner.
Collaborates with cross-functional teams – from creative, IT and HR to product marketing and legal – to produce effective promotional materials
Consistently keeps up to date on industry trends, research, and competitive analysis, recommending new ideas and innovative ways to promote brand and offerings.
Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.
Partner with marketing functions to analyze and evaluate market data; supports the development of marketing and messaging strategies that attracts customers and builds brand.
Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
About Brandywine Realty Trust
Brandywine Realty Trust is one of the largest, publicly traded, integrated real estate companies in the US, headquartered in Philadelphia, with a core focus in the Philadelphia, Washington, D.C., and Austin markets. Organized as a REIT, we own, develop, lease and manage an urban, town center and transit-oriented portfolio. At Brandywine, we believe excellence is rooted in process, people, and passion. We work together toward a shared vision, and within a culture emphasizing ingenuity, work/life balance, and civic engagement. We value the customer experience above all else and strive to exceed expectations in every interaction.