The Market Research Analyst supports the development, synthesis and communication of market data used to drive informed business decisions. Responsible for supporting recommendations for entrance fee pricing, concessions, and sales promotions based on market conditions, the competitive environment, trends in senior living and economic indicators. Supports Sales and Marketing team through consumer and market research, data reporting, trending and analysis of key market factors influencing sales performance. Assists in financial and market research analysis for new business initiatives. Performs other duties as assigned.
Principal Accountabilities / Essential Job Functions:
Current Portfolio • Creates analysis and initial recommendations for entrance fee pricing, monthly fee rates, and occupancy data for all communities • Assists through budgeting process for all communities, along with updating community level tracking tools annually. • Creates analysis of changes in market demographics and competition in order to help evaluate current pricing strategies. • Recommends pricing adjustments via market rate changes and concessions monitoring. • Tracks competitive activity, residential real estate market changes, or other ongoing market or industry trends. • Creates analysis for the sales bonus process for months, quarterly, and annual incentives. • Analyzes data from multiple internal data resources in order to create demographic profiles representing demographic information of Vi Residents across Vi’s communities. • Performs ad hoc research and analysis including recommendations to help the team identify improved sales and marketing tactics; synthesizing varying sources of data to make necessary case and obtain approvals for tactical changes within operations, CCRC programing, or pricing.
New Business Initiatives • Analyzes and creates necessary market research before and during new business due diligence in order to help determine feasibility at the early stages of the project. • Conducts feasibility studies and determines market penetration required for potential new developments. • Evaluates Primary Market Areas (PMA), provides target demographics, and offers initial recommendations. • Provides support as needed in obtaining and evaluating third party market studies. • Researches and maintains data bases of: o Existing competitors in the marketplace o New developments entering the marketplace • Reliable, predictable, and punctual attendance to provide effective management of projects, timely service to customers, and uninterrupted business operations.
Physical Requirements: • Constant: • Frequent: Keyboarding, sitting • Occasional: Standing, walking, lifting up to 20 lbs. • Seldom: Handling, crouching, reaching up to 30 ins., bending, pushing up to 20 lbs. Sensory Requirements: • Tactile, hearing, talking, near and midrange vision
Key Competencies: • Strong analytical, quantitative and communication skills. • Ability to assist in the analysis of an opportunity, recommend findings, and articulate conclusions and recommendations. • Proficient in modeling tools like financial and trend analysis, as well as optimization. • Ability to work closely and collaboratively with other departments. • Working business knowledge. • Proficient oral and written skills. • Attention to detail and ability to work on multiple assignments and tasks. • Strong Excel skills and proficiency in Word, PowerPoint and Outlook. Ability to become familiar with Market Research/ Mapping software.
Vi operates primarily Type A CCRCs.? A continuing care retirement community, or CCRC, provides a resident with a combination of housing, food, and health care services in return for a monthly fee and an entrance fee. These modern Life Plan Communities feel more like resorts, with beautiful surroundings, delicious food, and endless options to fill your social calendar. Our communities have on-site care centers that feature assisted living, memory support/Alzheimer’s care, and skilled nursing care for residents whose health care needs may change. Because care is provided at an on-site care center, a resident who needs care is not required to leave the community but can stay close to his/her spouse and friends.
Vi specializes in the development, ownership, and hospitality-focused operation of high-quality retirement communities across the country.
Founded in 1987 as Classic Residence by Hyatt.
The founding mission, which continues today, brings the heritage of hospitality to senior living. Our Mission is the foundation upon which we manage our business and build our reputation in the senior living industry. Vi is dedicated to providing quality environments, services, an...d programs to enrich the lives of older adults.
The company was rebranded in 2010 to better reflect the positive opportunities to live a more engaging and fulfilling life that is offered at Vi communities.
“Vi” is derived from the Latin root for the word “Life.”
Headquartered in Chicago, Vi has approximately 2,800 employees from coast-to coast.
Our portfolio includes 10 retirement communities throughout the United States — 10 CCRCs (continuing care retirement communities).?
Our communities are located in the following states: Arizona, California, Colorado, Florida, Illinois, and South Carolina.
Over its history, Vi has developed and constructed over $1.75 billion in new communities and expansions. In addition, the company manages significant capital expenditures on an annual basis.
Vi has approximately 2,800 employees from coast-to coast.
Our Core Values are Respect, Integrity, Compassion and Excellence.
These guiding principles are behind everything we do—the way we serve our residents, the way we treat each other and the way we manage our business.
They guide us in our everyday work whether it is in our interaction with our residents or with each other.